Ajmal Perfumes

by / Tuesday, 15 April 2014 / Published in International Partners

PHILOSOPHY – CRAFTING MEMORIES

Ajmal Perfumes, 60 years of crafting memories.

A fragrance is all that it takes to travel through time, such is the bond between memory and smell” – Late Haji Ajmal Ali.

Nothing unlocks the memory better than smell, be it a lost love or a fond friend. At Ajmal we aid in creating those memories through our fragrances.

Founded by the Late Haji Ajmal Ali in the early 1950’s, in India, Ajmal Perfumes has grown from a modest trading house into a multi million dollar corporate entity. Today this family-owned business, running out of Dubai, United Arab Emirates, is steered by the passion of the second and third-generation Ajmals, each playing a key role in the brand’s development.

Ajmal stands strong as a corporate entity with a vast portfolio of over 300 of the finest and most captivating fragrances. Ajmal has established a strong retail presence with over 150 exclusive retail outlets across the GCC including one flagship outlet in Kuala Lumpur and five stand alone locations across Malaysia. Ajmal also has a presence on the international front, currently exporting their exquisite range of products to 30 countries across the world and exclusive presence through select Duty Free locations and Airlines.

A brand with a rich heritage acquired through over 62 years of experience and know-how in the intricate art of perfumery, Ajmal Perfumes has carved a niche for itself in the perfume industry as an innovator in perfume-making and a pioneer in the marketing of perfume products to a global clientele.

Our Mission
We exist to enrich our customer’s lifestyle through:

  • Encouraging Creativity, Innovation & Continual Improvement
  • Adopting practices that are Ethical, Socially Environmentally Responsible
  • Attracting & Retaining best Talent
  • Meaningful relationships with Employees & Associates built on Trust & Respect
  • Maximizing Stakeholders Interest

 

Our Values

Excellence
Innovation
Partnership
Integrity
Open Communication

PRODUCT PROFILE

Ajmal takes great pride in the fact that, till date, all its fragrances have been conceived, created, developed and manufactured in house. The raw materials sourced for the various perfumes that the company manufactures are sourced only from internationally renowned suppliers, known for their high-quality standards. These include H&R, IFF, Dragoco, V Mane Fils (VMF), etc. Similarly, with a view to ensuring that the packaging of its fragrances are in line with international standards, Ajmal Perfumes sources glass bottles from several internationally renowned manufacturers, such as Brosse, NVM, Heinz Glass, Bormioli, etc.

After the idea of a perfume is conceived it is first “tested” by a “consumer panel”, which consists of a sampling of the target segment.

Using highly advanced quality control equipment, the chief perfumer then ensures that the quality of the blends conform to internationally recognized standards or those set by regional bodies such as GMSO and country-specific organizations such as SASO.

French masterpieces – truly en vogue
Ajmal prides in the knowledge acquired over the years to truly bear itself as a fragrances house. We create modern essences that entwine signature Ajmal accents. This enables us to appeal to the contemporary consumer at the same time retain our signature within the blends. Aromatic, fresh, earthy, invigorating – at Ajmal, we realize that well-crafted fragrances say a lot about you and the way you exude your self. Ajmal proudly presents a bouquet of the finest contemporary fragrances. Adorn yourself with mesmerizing scents, shining out from within, a reflection of self, a mirror image of you.

Oriental classics – rich, refined and distinct
Ajmal Perfumes has nearly 6 decades of expertise in crafting some of the most enchanting and enticing Oriental fragrances. We have perfected the science, art and craft of oriental perfumery and are delighted to present our creations to you. These selections appeal to modern connoisseurs who are also deeply rooted in traditional values. These concentrated perfume oils and eau de parfums offer discerning consumers a truly memorable experience.
My Inspiration
My Inspiration is a novel retail concept from Ajmal Perfumes. It offers you the opportunity to create a personalized fragrance, in line with your tastes and preferences. The entire process, under the careful supervision of trained Ajmal staff, allows you to use your creative talent by crafting a unique fragrance, through a judicious selection of the finest ingredients. At ‘My Inspiration’, we bring you the environment to create something truly unique and in the process, learn how fragrances in their most basic form, are put together from scratch. Indeed, it is driven by your creativity and our desire to provide you with an unforgettable experience along the way.

Customized Fragrances
In today’s competitive environment it is imperative to leave your mark of distinction at every level. From your service to your stationery, every little detail speaks volumes for your organization. This is the reason why names like The Burj Al Arab, Saudi Airlines, and Emirates Airline to name a few invest in customizing even those little things that are traditionally run-of-the-mill. But it is this meticulous detailing that the ‘distinctiveness’ truly shows up. This is where we come in.

Customize to Rise
Today big corporations around the globe use ‘customizing’ as an indispensable tool to reinforce corporate communication and strengthen customer relationship. The process begins with analyzing your customer profile and the message you want to send. Based on your communication brief, we custom make a fragrance is for you. The impact of this is phenomenal on receipt, for in a subliminal sort of way, the essence of the organization has been communicated to the end user.

Customization Opportunities
The opportunities to reach out and touch all those related to your organization are endless. From custom-made corporate gifts developed specially for customers, to unique gifts for ‘Customer Relationship Programmes’. From presentation ideas for events, to special occasion gifts, we can create numerous options for you to choose from, all in line with the corporate identity and the mission of the company.

Your employees are as valuable as your customers, for they are the face of the organization. They carry the corporate message which is communicated across the board and down the line. So if employee gifts were to be turned into a glimpse of the corporate experience it would work much harder for organization. It’s better than giving them just another corporate gift that doesn’t reflect the essence of the company.

At Ajmal we believe we can create something special for you, our expertise in realm of perfumery facilitates the process helping you find what you are looking for.

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4 Responses to “Ajmal Perfumes”

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